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Avery Schumer

This Retail Expert's Holiday Outlook Says It's Not About If Consumers Spend

But Where They Will Spend

In a recent report, Kristin Bentz, President of Talented Blonde LLC shared an outlook of the upcoming holiday season.

Bentz' contention “has been and still is, that Black Friday is more of a non event with consumers—a symbolic kick-off to the holiday shopping season.”

The expert took a look at the wider holiday season, starting in November and extending until January.