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Bag Wars! Why Coach Is A Better Investment Than Michael Kors

Despite the outcry over Coach Inc COH's questionable name changeto Tapestry Inc, one analyst is still picking the fashion house over competitor Michael Kors Holdings Ltd KORS.

Analyst Dylan Carden of William Blair sees opportunity for Coach and long-term headwinds for Michael Kors, asserting that its turnaround initiatives have put an over-reliance on less-proven categories and less-impactful brand elevation maneuvers.

The categories where Michael Kors built its past success – handbags and watches, are expected to decline over the next three years. Management is now focusing on its footwear and its men’s segment to drive future growth.

William Blair maintains a Market Perform rating on Michael Kors. Source

COH: The price is ready to break out the upper edge of teh falling channel and form some upside.

$TPR, Tapestry, Inc. Common Stock / D

KORS: STochastics are overbought, the upside potential is limited. The price will go down to the lower edge of the rising channel. 

$KORS, Michael Kors Holdings Limited Ordinary Shares / H1