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Ralph Lauren Is Executing A 'Tough' Fashion Turnaround, Says BofA

Ralph Lauren Corp RL has struggled to remain relevant in the fashion world despite a 90s fashion renaissance.

The brand is undergoing a rebuilding process, but one analyst said she does not expect the company to achieve any sales growth until fiscal 2020.

The Expert

Bank of America Merrill Lynch analyst Heather Balsky downgraded Ralph Lauren from a Neutral to Underperform and lowered the price target lowered from $100 to $80.

The Thesis

While Ralph Lauren has long been known as an American icon and its classic polo shirt a wardrobe staple, the brand's image has gone stale amidst a retro style resurgence.

The brand must modernize, Balsky said in a Wednesday note. Source

There is an unexpected breakout of the rising channel. We'd prefer to wait for more clear signals.

$RL, Ralph Lauren Corporation / D